It was a really fun experience, you got to put your theoretical skills into a practical context where you could actually learn how it will work in real-life

I found that in two hours of this marketing game, my attention was completely kept on the game and what I was doing, so I was completely focussed

For example, looking at something as simple as the 4Ps, you have a very vague idea of what they are because your lecturer has mentioned them, it’s only when you play the game…to then apply that knowledge you have with very interactive learning

[Unlike paper-based learning] with the game, you might make a misstep, but you are allowed to have the opportunity to improve

My overwhelming sense of it is that they [students] really, really get it