"It was a really fun experience, you got to put your theoretical skills into a practical context where you could actually learn how it will work in real-life."
"I found that in two hours of this marketing game, my attention was completely kept on the game and what I was doing, so I was completely focused."
"For example, looking at something as simple as the 4Ps, you have a very vague idea of what they are because your lecturer has mentioned them, it’s only when you play the game... to then apply the knowledge you have with very interactive learning."
"[Unlike paper-based learning] with the game, you might make a misstep, but you are allowed to have the opportunity to improve."
"My overwhelming sense of it is that they [students] really, really get it."
Practice Marketing has won the Serious Games Showcase and Challenge award in 2010, the silver medal for the 2011 Serious Play Awards, and has been shortlisted for the United Kingdom’s 2011 eLearning awards for best learning game.
Practice Marketing is the first in a series of 3D, multiplayer business strategy games designed for McGraw-Hill Education’s new line of digital learning products. A multiplayer simulation of the backpack industry, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, real-world environment.
In the simulation, students practice marketing strategy by doing what it takes to be an effective marketing manager. Practice Marketing is based on the framework of the "4 Ps" of marketing: Product, Price, Placement, and Promotion. Using strategies learned in class, students must successfully launch a new product to market: a backpack of their own design.
Practice Marketing was designed with McGraw-Hill’s renowned pedagogy for practical learning, and will supplement McGraw-Hill Education’s Marketing curriculum.
Contact your local McGraw-Hill representative now to learn more and get started enhancing your classroom learning with the Practice line of simulation games.
Practice Marketing is a 2013 SIIA CODiE AWARDS finalist in the category of Best Education Game or Simulation.
Muzzy Lane’s Marketing 101 Wins Serious Games Showcase & Challenge for Business Serious Games Market announces award for Practice Marketing.
PRACTICE Marketing: Real World Multiplayer Serious Game Serious Games Market reviews Practice Marketing.
Vdeo Games in School: The Next Generation of Learning Materials ArkWebWorks on video games in education.